MEET OUR TEAM
MEET OUR TEAM
These are the people behind the methodology, and the reason it works.
Tim built the Stop Doing Stupid Stuff® methodology across four decades of re-engineering how businesses truly work, spanning five continents and most industries along the way. He is the voice in the room insisting that the architecture be right before the technology arrives, a conviction earned from years of watching what happens when that order is reversed.
Everything SDSS Global does begins there.
Andreas is the mind behind the machines, the artificial intelligence, the algorithms, and the code that carry the methodology from idea into working software. A co-architect of the SDSS methodology, he is at his best when a difficult problem finally gives way to an elegant model.
Where there is data, he is already several steps ahead.
Jenny keeps SDSS steady, with the numbers and the calendar alike. Three decades of managing finances and complex projects have made her the person who turns ambitious plans into ones that close on time and within budget.
When a project lands well, she is often the quiet reason it did.
Len runs the engine room. Guiding SDSS operations day to day and leading MLAM Inc, the company's partner across Southeast Asia, she is the one who turns strategy into work that reaches the world.
A published author on smarter travel, she is equally at home in a boardroom and in an airport, and just as composed in both.
Anne is the voice of SDSS. With nearly three decades of writing, editing, and storytelling behind her, she takes what is complex and makes it resonate, turning strategy, data, and hard-won expertise into stories that stay with people.
If it reads well and rings true, it has passed across her desk.
Aiza builds and guards the SDSS brand. Two decades in design, multimedia, and brand management have made her fluent in the details most people register only as a feeling, and deliberate about the consistency that turns those details into recognition.
She shapes not only what the world sees, but how it remembers.
Meet the Founder
Tim Keefe built the Stop Doing Stupid Stuff® methodology over three decades of re-engineering how businesses actually work. In ninety seconds, he explains the idea at the heart of everything SDSS Global does, and why People, Process, Data, and Technology have to move together.
GLOBAL PRESENCE
From Dublin to Dubai, our work spans five continents and more than twenty countries. What began as an Irish practice now reaches across the Americas, Europe, Africa, the Middle East, and Asia-Pacific, adapting to local realities while holding to one consistent standard. Everywhere we go, the principle stays the same: meet each organization where it is, and leave it stronger.
Present in Canada, Kuwait, Bolivia, the Philippines, India, the USA, Brazil, Turkey, Portugal, Ireland, Senegal, Sierra Leone, Ghana, Liberia, Egypt, Vietnam, Saudi Arabia, the UAE, Jordan, Iraq, Malaysia, China, and Hong Kong.
Global Headquarters — Ireland
Our global headquarters is based in Ireland, the anchor point for work that reaches five continents. It is where the thinking is set, the standard is kept, and where every engagement, wherever it lands, ultimately traces back.
COMPANY NUMBER 765473
First Floor, Penrose 2, Penrose Dock,
Cork, T23 YY09, Ireland