You're Measuring Everything. But Are You Measuring What Matters?
Stop Doing Stupid Stuff™ Scorecard IQ
Organizations today are flooded with dashboards, KPIs, and performance reports.
Teams deliver updates. Departments hit targets. Meetings are filled with numbers.
And yet — many companies still lose customers, lose momentum, and lose their people.
The problem isn’t a lack of measurement. The problem is measuring the wrong things — in the wrong way.
Stop Doing Stupid Stuff™: ScorecardIQ tells the real story of Avalon Technologies, a company that nearly collapsed under the weight of isolated metrics and broken alignment — and how it rebuilt success through smarter, balanced measurement.
How Your Organization Will Change
After applying the lessons of ScorecardIQ, you won’t just see cleaner reports.
You’ll see teams realigned around outcomes that truly matter.
Here’s what shifts:
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Teams will collaborate across departments — not compete against each other.
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Scorecards will measure outcomes that serve customers and mission — not vanity metrics.
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Leaders will act faster, with decisions grounded in real visibility.
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Accountability will move from defensive tracking to shared ownership.
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Trust will rebuild — not by slogans, but through measurable success.
ScorecardIQ isn't about more data. It’s about smarter leadership, real alignment, and lasting resilience.
Inside the Story
At Avalon Technologies, every department had KPIs.
Sales hit their quotas — while customers churned.
Support closed tickets — while loyalty eroded.
Finance met budgets — while value quietly disappeared.
The company measured everything except what truly mattered.
ScorecardIQ changed the game — not by adding more reports, but by changing how the company thought about success.
This book shows the hard lessons, the real struggles, and the powerful transformations that happen when organizations stop managing by noise — and start leading by clarity.
Preview the Journey
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Flip through a few chapters and experience how the journey starts.
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Why This Matters Now
The future belongs to organizations that can align people, process, technology, and data around real outcomes.
Without clear, balanced measurement, companies fall into siloed thinking, wasted effort, and false victories.
With ScorecardIQ, organizations stop doing stupid stuff — and start building sustainable success.
If you're ready to stop tracking noise — and start measuring what actually moves your business forward — this is your starting point.
Stop Doing Stupid Stuff™ Books
"Stop Doing Stupid Stuff" (SDSS) isn't just a book—it's a guiding methodology that underpins our business consulting approach. This method, co-authored by our CEO, Tim Keefe, and Andreas Wieman, is more than mere theory; it's a living framework of best practices and actionable insights from extensive real-world experience.
Welcome to the book that will transform the way you work, connect, and lead. Stop Doing Stupid Stuff™ Soft Skills by Andreas Wieman provides you with the practical tools and strategies to master the human side of success. Whether you’re an aspiring leader, an experienced professional, or someone committed to personal growth, this book will help you unlock your potential and thrive in a world that demands more than technical expertise.
Stop Doing Stupid Stuff™ Turista is not just another travel guide—it's a movement towards smarter, more enjoyable travel. Whether you're a first-time traveler or a seasoned nomad, our book equips you with nuanced insights and straightforward tips from Charisse's budget mastery, Len's business travel hacks, and Arlene's luxury experiences. It's time to travel smart and create memories without mishaps.
Discover the Story Behind Smarter Security
SDSS™ Cyber Liability Guard transforms the dry world of compliance into a gripping, story-driven journey that follows veteran IT consultant Dan Hernandez as he helps a struggling nonprofit conquer preventable cybersecurity threats.
Blending real-world best practices with a fictional narrative, this book introduces the SDSS™ framework and is your roadmap to turning compliance from a burden into a competitive advantage.
Stop Doing Stupid Stuff™ ScorecardIQ isn’t about tracking more metrics—it’s about tracking the right ones. Follow Jack Reynolds as he takes the helm at Avalon Technologies, a company hitting its KPIs but losing its soul. This gripping business fable reveals how misaligned goals and broken scorecards can sabotage even the smartest teams—and what it really takes to turn things around. If you’ve ever hit your targets and still felt off-course, this book is your reset button.
Stop Doing Stupid Stuff™ Data Analytics is your no-BS guide to turning ambitious data projects into real results. Through the fictional story of Astra Health, industry veterans expose the common pitfalls—overhyped tech, bad assumptions, and misaligned teams—and show how true success comes from clear goals, strong leadership, and smart execution. Ready to ditch the hype and do data right? Start here.
Stop Doing Stupid Stuff™ CRM is your no-nonsense guide to fixing (or avoiding) the CRM disasters that drain time, money, and morale. With decades of hands-on experience, David Trzupek and Tim Keefe expose why so many CRM projects fail—and how to lead one that actually works. Clear, practical, and refreshingly hype-free, this book shows you how to align teams, drive adoption, and turn your CRM into a true engine of growth.
SDSS™ Leadership Volume I takes you inside Alex Crawford's first year as a Product Development Manager, from the coffee-spilling moment of his promotion announcement to confidently leading a global team through crises, conflicts, and crucial decisions. This isn't another theoretical leadership manual filled with corporate jargon. It's a practical, story-driven guide.
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