Cyber liability isn’t just an IT problem—it’s what happens when leadership ignores what’s broken, and this book shows how to finally fix it.
Stop Doing Stupid Stuff™ Cyber Liability Guard
Cyber Liability: The Risk That Doesn't Wait
No matter your industry, if you collect, manage, or store information, you are carrying cyber liability.
When that information is compromised — whether through a breach, a mistake, or a missed safeguard — it’s not just an IT problem. It becomes a business crisis that exposes your organization to financial loss, legal action, regulatory penalties, and reputational damage that can take years to rebuild.
The reality is straightforward: Most cybersecurity failures aren’t caused by sophisticated attacks. They happen because basic risks were ignored — passwords weren’t updated, patches weren’t applied, or teams weren’t properly trained.
Security gaps don’t announce themselves. They quietly accumulate, often unnoticed, until one day they cost you — and the people who trusted you.
Every leader today has a choice: You can build a system that protects your people, your mission, and your reputation — or you can gamble, and hope nothing happens.
Cyber liability isn’t theoretical. It’s operational. It’s measurable. And it’s yours to manage — or pay for.
Introducing SDSS™ Cyber Liability Guard
Most breaches aren’t caused by master hackers. They’re caused by preventable mistakes that were overlooked until it was too late.
SDSS™ Cyber Liability Guard is the blueprint to fix that — before you become the next headline.
Told through the transformation of a nonprofit organization on the brink of a data disaster, this book fuses sharp storytelling with real-world, practical strategies to help you:
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Eliminate preventable cybersecurity mistakes.
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Build practical, affordable compliance systems.
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Shift from firefighting risks to future-proofing your organization.
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Create a security-first culture that’s easy to sustain.
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Align people, processes, technology, and data without unnecessary complexity.
Want a Closer Look?
Flip through a free sample with our interactive Flipbook Edition — no download required.
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A practical roadmap based on real-world cybersecurity fieldwork
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The proven SDSS™ framework: Stop Doing Stupid Stuff™ adaptability, time management, and problem-solving skills.
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Risk matrices, checklists, dashboards, and action plans you can implement immediately
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Insights designed for nonprofits, startups, growing enterprises — any organization managing sensitive data
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Strategies to make compliance and security a natural part of how your organization operates
Inside the Book
Featured Illustrations
Visual learning built in. Throughout the book, you’ll find original, full-color illustrations to bring key concepts to life, including:
The Universal Security and Compliance Landscape
Identifying Security Gaps in Any Organization
Process: Simplifying Security and Compliance Procedures
Technology: Using the RIght Tools, the Right Way
Listen While You Learn
Free Audible Chapter Samples.
Get a taste of the audiobook experience — narrated for busy leaders who want to learn on the move.
Listen While You Learn
Meet the Author:
Dan Hernandez
Dan Hernandez is the founder and CEO of PCS Technology, a premier IT service provider established in 1989 in San Francisco. With over three decades of experience in the technology sector, Dan has transformed PCS from a break/fix operation into the Bay Area’s leading managed service provider specializing in cybersecurity solutions.
As a pioneering figure in Security as a Service (SaaS), Dan has helped hundreds of medium-sized businesses and nonprofit organizations implement robust security protocols and cyber liability guard frameworks that rival those of Fortune 500 companies.
Recognized for his innovative approach to risk management, Dan is an expert in identifying critical gaps in how organizations approach compliance and security. His expertise in navigating the complex intersection of IT infrastructure, regulatory requirements, and threat mitigation has made him a sought-after speaker and consultant within the managed service provider community.
Dan’s leadership philosophy emphasizes proactive risk management over reactive problem-solving — a principle that forms the foundation of this book. As he often tells clients, “We help you understand and mitigate risks you didn’t even know you had.”
When not revolutionizing cybersecurity practices, Dan serves on the board for the San Francisco Giants Community Fund along with the Arc of the East Bay. He is the former board president of Telegraph Hill Neighborhood Center and also always watches Golden State Warriors games.
Founder, PCS
Tim Keefe
Tim Keefe has been working in the Customer and Employee experience space for over 30 years. With corporate experience in Telecommunications (AT&T), Financial (Wells Fargo Bank) and High Technology (Adobe), he launched his first company in 2002, providing consulting and business services to clients globally.
In 2020, he relaunched his firm as Transform-CX Inc. This company now provides solutions for Customer and Employee Solutions across a wide range of industries and regions.
Additionally, he co-authored the widely read business book; Stop Doing Stupid Stuff™. This book is the foundation for the consulting and business methodology that drives Tim and his team. SDSS™ or Stop Doing Stupid Stuff™ has launched a library of business and personal support content from Travel, CRM, Data Analytics, Softskills and Leadership.
In 2024 Tim founded SDSS™ Global LTD, an Irish corporation to enable accelerated growth and support across the globe. SDSS™ Global is a thought leadership and consulting firm that leads with the Stop Doing Stupid Stuff Methodology.
Additionally, Tim co-hosts a weekly podcast on related topics that has developed a growing audience in LinkedIn and Spotify.
CEO, Founder, Entrepreneur, Author, Podcaster
Stop Doing Stupid Stuff™ Books
"Stop Doing Stupid Stuff" (SDSS) isn't just a book—it's a guiding methodology that underpins our business consulting approach. This method, co-authored by our CEO, Tim Keefe, and Andreas Wieman, is more than mere theory; it's a living framework of best practices and actionable insights from extensive real-world experience.
Welcome to the book that will transform the way you work, connect, and lead. Stop Doing Stupid Stuff™ Soft Skills by Andreas Wieman provides you with the practical tools and strategies to master the human side of success. Whether you’re an aspiring leader, an experienced professional, or someone committed to personal growth, this book will help you unlock your potential and thrive in a world that demands more than technical expertise.
Stop Doing Stupid Stuff™ Turista is not just another travel guide—it's a movement towards smarter, more enjoyable travel. Whether you're a first-time traveler or a seasoned nomad, our book equips you with nuanced insights and straightforward tips from Charisse's budget mastery, Len's business travel hacks, and Arlene's luxury experiences. It's time to travel smart and create memories without mishaps.
Discover the Story Behind Smarter Security
SDSS™ Cyber Liability Guard transforms the dry world of compliance into a gripping, story-driven journey that follows veteran IT consultant Dan Hernandez as he helps a struggling nonprofit conquer preventable cybersecurity threats.
Blending real-world best practices with a fictional narrative, this book introduces the SDSS™ framework and is your roadmap to turning compliance from a burden into a competitive advantage.
Stop Doing Stupid Stuff™ ScorecardIQ isn’t about tracking more metrics—it’s about tracking the right ones. Follow Jack Reynolds as he takes the helm at Avalon Technologies, a company hitting its KPIs but losing its soul. This gripping business fable reveals how misaligned goals and broken scorecards can sabotage even the smartest teams—and what it really takes to turn things around. If you’ve ever hit your targets and still felt off-course, this book is your reset button.
Stop Doing Stupid Stuff™ Data Analytics is your no-BS guide to turning ambitious data projects into real results. Through the fictional story of Astra Health, industry veterans expose the common pitfalls—overhyped tech, bad assumptions, and misaligned teams—and show how true success comes from clear goals, strong leadership, and smart execution. Ready to ditch the hype and do data right? Start here.
Stop Doing Stupid Stuff™ CRM is your no-nonsense guide to fixing (or avoiding) the CRM disasters that drain time, money, and morale. With decades of hands-on experience, David Trzupek and Tim Keefe expose why so many CRM projects fail—and how to lead one that actually works. Clear, practical, and refreshingly hype-free, this book shows you how to align teams, drive adoption, and turn your CRM into a true engine of growth.
SDSS™ Leadership Volume I takes you inside Alex Crawford's first year as a Product Development Manager, from the coffee-spilling moment of his promotion announcement to confidently leading a global team through crises, conflicts, and crucial decisions. This isn't another theoretical leadership manual filled with corporate jargon. It's a practical, story-driven guide.
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